PARIS SAINT-GERMAIN ACADEMY FLORIDA, A FLORIDA-BASED SOCCER ACADEMY, WANTED TO SPREAD AWARENESS ABOUT THEIR PROGRAMS, INCREASE THEIR FOLLOWING ON SOCIAL MEDIA, INCREASE PARTICIPANTS IN THEIR PROGRAMS AND TOURNAMENTS AND INCREASE ONLINE PROGRAM SALES.
Blackdivine supported the delivery of a traffic maximization strategy, which meant developing content organically as well as a strategic paid advertising campaign. We also followed the campaign closely, by monitoring engagement weekly and monthly and by holding regular strategy meetings with PSG Academy Florida.
Our social media expert helped the Academy to create content for the social media pages and maximize engagement and reach.
Blackdivine worked closely with the OKLM to determine the best audience to target for fast growth, and developed and implemented a high-performing SEO strategy to achieve it. Our SEO experts reviewed the OKLM website to find the most effective ways to boost online visibility, which led to the following strategy:
Follower Growth: gaining followers was the main purpose of these ads. They were targeted specifically to parents who follow soccer or sports pages and teens in the same situation, as well as those with potentially similar interests
Brand Awareness / Website Traffic Campaigns: in an effort to spread awareness, a campaign was launched to talk about current and upcoming programs and events, while also driving more traffic to the website. Each ad was targeted to people with similar interests (see above) and also segmented based on each specific program
Remarketing ads for sales and sign-ups: a thought-out strategy we put in place around each digital program to boost sales and engagement
Organic Post Boosting: boosting (paid promotion on social media) specific posts and content on Facebook and Instagram to increase its performance, which makes it short term ad. The same target settings were used