BLACKDIVINE HAS BEEN THE TECHNOLOGY ARCHITECT AND ENGINEER OF OKLM, A PLATFORM DEDICATED TO HIP HOP AND RAP MUSIC, WITH URBAN LIFESTYLE TIPS AND NEWS ABOUT THE INDUSTRY THAT WAS A LEADER IN FRANCE FROM 2016 TO 2020.
Blackdivine worked closely with the OKLM to determine the best audience to target for fast growth, and developed and implemented a high-performing SEO strategy to achieve it. Our SEO experts reviewed the OKLM website to find the most effective ways to boost online visibility, which led to the following strategy:
Improving the website, using keywords relevant to their field
Optimizing metadata, images, tags, content and URLs
Optimizing the website and SEO to help OKLM rank first on Google searches
Optimizing social media profiles for further visibility
Updating the interaction between the users and the machine to make content and categories more and more relevant to its public
While SEO offers long-term growth, we know that companies are after immediate change and results. That’s why also helped OKLM with PPC (pay per click) campaign, which assured a fast return on investment. Secondly, in an effort to maintain traffic growth, partnerships with different platforms were explored and set up, which also helped OKLM expand their target audience.